Sunrise - A/B Testing for Telecom UX
Optimizing user experience through A/B testing and UX improvements.
The UX Challenge
Identifying user pain points and improving site performance based on data-driven insights.
The Solution
Implemented iterative A/B tests, refined UI components, and improved navigation clarity.
How It Was Built
Used Adobe Target for quick development updates and conducted real-time performance monitoring.
Key Takeaways
- ✅ 20% higher conversion rate
- ✅ Reduced bounce rate
- ✅ Enhanced usability