Sunrise - A/B Testing for Telecom UX

Optimizing user experience through A/B testing and UX improvements.

The UX challenge

Identifying user pain points and improving site performance based on data-driven insights.

The solution

Implemented iterative A/B tests, refined UI components, and improved navigation clarity.

How it was built

Used Adobe Target for quick development updates and conducted real-time performance monitoring.

Key takeaways